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Our story

Dear families,

It is with a grateful heart, I say, “Thank you”
for your interest in RUBI.

A few years back, when my longtime nanny decided to go back to school, I panicked. “How could I possibly maintain my full-time job and manage the busy schedules of my two active children as a single mom?”

I questioned how I could successfully manage our busy lives. After soaking up the news, I realized that I did not need another full-time nanny—I needed a driver. I set out on a mission to create a community of drivers, not just for myself, but for other busy families like yours.

The criteria that I created for my own family is the rigorous set of standards that RUBI uses today to select your family’s driver. The driver must maintain a clean driving record, undergo a thorough background check, have an appropriate social media presence, and complete a state vehicle inspection. The driver must exude professionalism and be an efficient communicator, and most importantly keep our kids safe.

Going through this process personally taught me the formula for successfully providing a safe, friendly, reliable, and trusted service. It’s because of my struggle that I understand what other families need, and I am personally invested in helping as many families as possible manage their complicated, demanding schedules.

Thank you for visiting the RUBI website and for your interest in embarking upon this journey to safe, reliable, and trusted transportation with us.

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Noreen Butler

Founder / CEO

Noreen is a seasoned entrepreneur, a former Senior Advisor for a successful international real estate firm and mother of two children. As a mother with children involved in extracurricular activities, she was faced with the challenges of balancing schedules, events, after-school activities, and her career. Noreen resides in Washington, D.C. with her children and enjoys giving back to her community.

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Yaron Kaufman

CTO / COO

Yaron has more than 30 years of international experience overseeing operations, technology and full-scale product and system development, including implementation with a focus on continual technology enhancement, multifaceted project management, technical management, pre-sales management, and client support. Before rubi, Yaron was the CPO at BACCH, COO and CPO at Sensics, VP Products & Systems Engineering at Hi-G-Tek, Manager of Products and Systems Dev at L-3 Communications, and VP of Professional Services &, System Engineering at Vsoft. Yaron is a member of The IEEE Computer Society and has two B.S. degrees in Management Information Systems and Business Administration, and two Associate degrees in Computer Engineering Technology and Computer-Aided Design and Drafting.

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Jeff Hoffman

Advisor

Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including Priceline.com, uBid.com, and ColorJar.

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Douglas Caprette

Rides Dispatcher

Doug Caprette is originally from Northeast Ohio where he studied Physics. After doing enginering work in the nuclear industry he moved to Maryland where he worked for the next 30 years in programming and data analysis for NASA and DOD contractors. Before coming to RUBI he worked in independent film doing set building, camera and lighting, and production work.

Jeff-Hoffman-Keynote-Speaker
Jeff Hoffman

Advisor

Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including Priceline.com, uBid.com, and ColorJar.

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Tim McCarthy

Director of Busness Development

Tim is a top tier proven revenue generator having spent most of his career selling corporate partnerships in the Sports & Entertainment Industry. In a 20+ year span, he has held senior level sales positions with The Madison Square Garden Company, the Jacksonville Jaguars, the Washington Football Team Radio Network and the Philadelphia Eagles. Tim has worked with blue chip brands such as Delta Airlines, GEICO, Anheuser-Busch, Diageo, Sun Microsystems, EverBank and The Adecco Group. Most recently Tim led the sales and strategic partnership efforts for mobile technology start-up **Mobile. For the past four years he has been the front person of the MarTech platform and secured a $3.4 MM / 5-year deal with a national home services company, in addition to generating $43,550 in monthly recurring revenue. Tim worked in lockstep with the COO and lead the strategic sales direction, identified, and developed verticals and managed strategic reseller partners.

End the struggle of trying to juggle your busy work & family schedule.
Ensure your child gets to where they need to be safely and on time.

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