Our Story

Dear Families,

It Is With A Grateful Heart That I Say, “Thank You” For Your Interest In RUBI.

A few years back, when my longtime nanny decided to go back to school, I panicked. “How could I possibly maintain my full-time job and manage the busy schedules of my two active children as a single mom?”

I questioned how I could successfully manage our busy lives. After soaking up the news, I realized that I did not need another full-time nanny—I needed a driver. I set out on a mission to create a community of drivers, not just for myself, but for other busy families like yours.

The criteria that I created for my own family is the rigorous set of standards that RUBI uses today to select your family’s driver. The driver must maintain a clean driving record, undergo a thorough background check, have an appropriate social media presence, and complete a state vehicle inspection. The driver must exude professionalism and be an efficient communicator, and most importantly keep our kids safe.

Going through this process personally taught me the formula for successfully providing a safe, friendly, reliable, and trusted service. It’s because of my struggle that I understand what other families need, and I am personally invested in helping as many families as possible manage their complicated, demanding schedules.

Thank you for visiting the RUBI website and for your interest in embarking upon this journey to safe, reliable, and trusted transportation with us.


Our Talented Leadership Team


Noreen Butler

Founder | CEO

Noreen is a seasoned entrepreneur, a former Senior Advisor for a successful international real estate firm and mother of two children. As a mother with children involved in extracurricular activities, she was faced with the challenges of balancing schedules, events, after-school activities, and her career. Noreen resides in Washington, D.C. with her children and enjoys giving back to her community.

Yaron Kaufman

Chief Technical Officer | Chief Operating Officer

Yaron has more than 30 years of international experience overseeing operations, technology and full-scale product and system development, including implementation with a focus on continual technology enhancement, multifaceted project management, technical management, pre-sales management, and client support. Before rubi, Yaron was the CPO at BACCH, COO and CPO at Sensics, vice president of Products at Software and Systems Engineering, customer success at Hi-G-Tek, manager of Products and Systems Development at L-3 Communications, and vice president of Professional Services, System Engineering, Customer Success and QA at Vsoft.

Yaron is a member of The IEEE Computer Society and has two B.S. degrees in Management Information Systems and Business Administration, and two Associate degrees in Computer Engineering Technology and Computer-Aided Design and Drafting.


Joyce Blackmon

Client Relation Manager

Joyce is a retired executive legal assistant with over 35 years experience with major law firms in the Washington DC area. She is a native Washingtonian and remembers the challenges of getting from one part of DC to another part of DC for school. So this job is very close to her heart in that it helps to ease the parents and students anxiety of getting from one destination to another. She has been with RUBI since inception.

Our Advisory Board

Jeff Hoffman


Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including Priceline.com, uBid.com, and ColorJar.


Ken Brodkowitz


Ken Brodkowitz is an experienced investment professional. Earlier in his career, working for Goldman Sachs, Ken worked in institutional sales and later served as co-head of Proprietary Trading. Ken received his B.A. from Johns Hopkins University, where he was a member of the baseball team, and his M.B.A. from the Kellogg Graduate School of Management at Northwestern University. He is currently an adjunct Professor of Finance at the University of Maryland.

Matt Ward


Matt is a Principal of Cresa. He is involved in the operation of the Washington DC Metropolitan offices, as he continues to foster new relationships with different corporate users and provide strategic and consultative advice on business and real estate matters. Matt has dedicated himself to working with the younger hires in the organization to share his knowledge and experience. Prior to joining Cresa, Matt spent nearly 12 years at Studley as a Corporate Managing Director and had also been the owner of two real estate finance companies. This has allowed him to draw upon prior experiences to provide his clients with a unique perspective to optimize and enhance the value of their real estate holdings through well thought out solutions.

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