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Our story

Dear families,

It is with a grateful heart, I say, “Thank you”
for your interest in RUBI.

A few years back, when my longtime nanny decided to go back to school, I panicked. “How could I possibly maintain my full-time job and manage the busy schedules of my two active children as a single mom?”

I questioned how I could successfully manage our busy lives. After soaking up the news, I realized that I did not need another full-time nanny—I needed a driver. I set out on a mission to create a community of drivers, not just for myself, but for other busy families like yours.

The criteria that I created for my own family is the rigorous set of standards that RUBI uses today to select your family’s driver. The driver must maintain a clean driving record, undergo a thorough background check, have an appropriate social media presence, and complete a state vehicle inspection. The driver must exude professionalism and be an efficient communicator, and most importantly keep our kids safe.

Going through this process personally taught me the formula for successfully providing a safe, friendly, reliable, and trusted service. It’s because of my struggle that I understand what other families need, and I am personally invested in helping as many families as possible manage their complicated, demanding schedules.

Thank you for visiting the RUBI website and for your interest in embarking upon this journey to safe, reliable, and trusted transportation with us.

Noreen Butler
Noreen Butler

Founder / CEO

Noreen is a single mom that was in search of help to support the busy schedules of her children. With a mission to create a community of drivers for families in need, RUBI was established and has since maintained the highest standards to select its drivers. RUBI understands that transportation is critical to advancing health equity and is dedicated to integrating technology, community, and new solutions to help kids and families by providing a safe, dependable mode of transportation.

Jeff Hoffman
Jeff Hoffman

Advisor

Jeff is a successful entrepreneur, CEO, worldwide motivational speaker, published author, film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of several well-known companies, including Priceline.com, uBid.com, and ColorJar.

Sam Stoley
Sam Staley

CTO

Sam is a serial entrepreneur with skill sets in UI/UX design, development, branding, and leadership. He is a founding member of CODE/+/TRUST and serves as the company’s CTO. Sam is responsible for determining the optimum technological development path and resource utilization for C+T and its clients. In addition, he also leads the strategic planning of each and every application the company undertakes, guiding both established and emerging companies.​

Dave Barmore

Advisor

Dave brings to RUBI over a decade of experience in public affairs, government legislative processes, and consulting at local, state, and federal levels. Barmore oversaw Uber’s lobbying initiatives in over 30 states and helped the company scale public policy efforts. His work led to the passage of 15 state bills and local ordinances which have been integral in creating a permanent regulatory framework for ridesharing.

Omar Myers
Omar Myers

Director of Driver Recruitment

Omar has spent 12+ years in education as elementary school teacher and now oversees all aspects of Driver Recruitment. He is a native Washingtonian. He part-timed as an Uber Driver in Washington, DC Market and then joined the RUBI Driver team. He has since become a full-time member of the RUBI team and has a proven track record recruiting and onboarding safe, trusted reliable drivers for RUBI.

Spencer Hawes
Spencer Hawes

Advisor

Spencer joins RUBI with extensive background in advising businesses on how to navigate regulatory challenges, prospective regulatory risk, strategic optionality, and multi-jurisdictional planning. As head of Global Regulatory at Uber, he worked with legal, policy, and business counterparts across international markets to solve regulatory bottlenecks. Mr. Hawes built his career on helping companies grow.

Douglas Caprette
Douglas Caprette​​

Rides Dispatcher​

Doug is originally from Northeast Ohio where he studied Physics. After doing engineering work in the nuclear industry, he moved to Maryland where he worked for the next 30 years in programming and data analysis for NASA and DOD contractors. Doug started as a driver for RUBI and has moved into a full-time role overseeing all aspects of RUBI Dispatching and Driver Management.​

Steve Gershman

Advisor

Steve is a creative and marketing director with deep roots in both traditional and new media. Working for brands such as Calvin Klein, Estee Lauder, Gucci, Nike, Pepsi, Samsung, and Viacom, he is a master of branding, storytelling, and strategy development with a proven track record that spans two decades. Steve firmly believes the best of creativity lies at the intersection of technology and design, and strives to bring the voice of the street to Rubi.

john lawyer
John Lawyer​

Director of Community Relations: Charleston, South Carolina​

Former Director of Environmental Services in hospital settings in NYC, and MUSC for over 20 years. Under John’s leadership at the hospital, his hospitality crew was asked to address other needs in the community, a highlight of which was cleaning the Mother Emmanuel Church in Charleston, South Carolina, the oldest African Methodist Episcopal church in the Southern United States. John leads our Charleston efforts in building a network of safe trusted drivers and families.

End the struggle of trying to juggle your busy work & family schedule.
Ensure your precious gem to where they need to be safely and on time.

Become a member

header-image-320

Our story

Dear families,

It is with a grateful heart, I say, “Thank you” for your interest in RUBI.

A few years back, when my longtime nanny decided to go back to school, I panicked. “How could I possibly maintain my full-time job and manage the busy schedules of my two active children as a single mom?”

I questioned how I could successfully manage our busy lives. After soaking up the news, I realized that I did not need another full-time nanny—I needed a driver. I set out on a mission to create a community of drivers, not just for myself, but for other busy families like yours.

The criteria that I created for my own family is the rigorous set of standards that RUBI uses today to select your family’s driver. The driver must maintain a clean driving record, undergo a thorough background check, have an appropriate social media presence, and complete a state vehicle inspection. The driver must exude professionalism and be an efficient communicator, and most importantly keep our kids safe.

Going through this process personally taught me the formula for successfully providing a safe, friendly, reliable, and trusted service. It’s because of my struggle that I understand what other families need, and I am personally invested in helping as many families as possible manage their complicated, demanding schedules.

Thank you for visiting the RUBI website and for your interest in embarking upon this journey to safe, reliable, and trusted transportation with us.

Noreen Butler
Noreen Butler

Founder / CEO

Noreen is a single mom that was in search of help to support the busy schedules of her children. With a mission to create a community of drivers for families in need, RUBI was established and has since maintained the highest standards to select its drivers. RUBI understands that transportation is critical to advancing health equity and is dedicated to integrating technology, community, and new solutions to help kids and families by providing a safe, dependable mode of transportation.

Sam Stoley
Sam Staley

CTO

Sam is a serial entrepreneur with skill sets in UI/UX design, development, branding, and leadership. He is a founding member of CODE/+/TRUST and serves as the company’s CTO. Sam is responsible for determining the optimum technological development path and resource utilization for C+T and its clients. In addition, he also leads the strategic planning of each and every application the company undertakes, guiding both established and emerging companies.

Omar Myers
Omar Myers

Director of Driver Recruitment

Omar has spent 12+ years in education as an elementary school teacher and he now oversees all aspects of Driver Recruitment. He is a native Washingtonian and previously worked part-time as an Uber driver in the Washington, DC market before he joined the RUBI Driver team. He has since become a full-time member of the RUBI team and has a proven track record recruiting and onboarding safe, trusted reliable drivers for RUBI.​

Douglas Caprette
Douglas Caprette

Rides Dispatcher​

Doug is originally from Northeast Ohio where he studied Physics. After doing engineering work in the nuclear industry, he moved to Maryland where he worked for the next 30 years in programming and data analysis for NASA and DOD contractors. Doug started as a driver for RUBI and has moved into a full-time role overseeing all aspects of RUBI Dispatching and Driver Management.

john lawyer
John Lawyer

Director of Community Relations: Charleston, South Carolina

Former Director of Environmental Services in hospital settings in NYC, and MUSC for over 20 years. Under John’s leadership at the hospital, his hospitality crew was asked to address other needs in the community, a highlight of which was cleaning the Mother Emmanuel Church in Charleston, South Carolina, the oldest African Methodist Episcopal church in the Southern United States. John leads our Charleston efforts in building a network of safe trusted drivers and families.

Jeff Hoffman
Jeff Hoffman

Advisor

Jeff is a successful entrepreneur, CEO, worldwide motivational speaker, published author, film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of several well-known companies, including Priceline.com, uBid.com, and ColorJar.

Dave Barmore
Dave Barmore

Advisor

Dave brings to RUBI over a decade of experience in public affairs, government legislative processes, and consulting at local, state, and federal levels. Barmore oversaw Uber’s lobbying initiatives in over 30 states and helped the company scale public policy efforts. His work led to the passage of 15 state bills and local ordinances which have been integral in creating a permanent regulatory framework for ridesharing.

Spencer Hawes
Spencer Hawes

Advisor

Spencer joins RUBI with extensive background in advising businesses on how to navigate regulatory challenges, prospective regulatory risk, strategic optionality, and multi-jurisdictional planning. As head of Global Regulatory at Uber, he worked with legal, policy, and business counterparts across international markets to solve regulatory bottlenecks. Mr. Hawes built his career on helping companies grow.

steve gershman
Steve Gershman

Advisor

Steve is a creative and marketing director with deep roots in both traditional and new media. Working for brands such as Calvin Klein, Estee Lauder, Gucci, Nike, Pepsi, Samsung, and Viacom, he is a master of branding, storytelling, and strategy development with a proven track record that spans two decades. Steve firmly believes the best of creativity lies at the intersection of technology and design, and strives to bring the voice of the street to Rubi.

Jeff-Hoffman-Keynote-Speaker
Jeff Hoffman

Advisor

Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, film producer, and a producer of a Grammy-winning jazz album in 2015. He has been the founder of multiple startups, has been the CEO of both public and private companies, and has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including Priceline.com, uBid.com, and ColorJar.

tim
Tim McCarthy

Director of Busness Development

Tim is a top tier proven revenue generator having spent most of his career selling corporate partnerships in the Sports & Entertainment Industry. In a 20+ year span, he has held senior level sales positions with The Madison Square Garden Company, the Jacksonville Jaguars, the Washington Football Team Radio Network and the Philadelphia Eagles. Tim has worked with blue chip brands such as Delta Airlines, GEICO, Anheuser-Busch, Diageo, Sun Microsystems, EverBank and The Adecco Group. Most recently Tim led the sales and strategic partnership efforts for mobile technology start-up **Mobile. For the past four years he has been the front person of the MarTech platform and secured a $3.4 MM / 5-year deal with a national home services company, in addition to generating $43,550 in monthly recurring revenue. Tim worked in lockstep with the COO and lead the strategic sales direction, identified, and developed verticals and managed strategic reseller partners.

become-a-member-mobile
End the struggle of trying to juggle your busy work & family schedule.
Ensure your precious gem gets to where they need to be safely and on time.

Become a member